According to the policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain name is registered with must be valid and up to date at all times. What’s more, this info is publicly visible on WHOIS web sites and while this may be OK for organizations, it may not be very acceptable for individuals, since anybody can see their names and their personal home and email addresses, especially in an age when identity fraud isn’t that uncommon. This is why domain registrars have launched a service that conceals the details of their customers without changing them. The service is called Whois Privacy Protection. In case it’s activated, people will view the details of the domain registrar, not the domain owner’s, if they make a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still impossible to hide your details with certain country-code ones.